Instagram Auto-DM: automatic replies to comments and DMs

Key facts

Works on

Instagram and Facebook Messenger

Triggers

Comments on Reels and Posts, Story replies, Live comments and direct messages

Message types

Text with buttons, voice, image and video messages

Free plan

Unlimited Auto-DMs on Reels and posts, advanced flows such as ask-to-follow and email collection, up to 10 leads

Paid plan adds

Auto-DM on Stories and Lives, follow-ups, up to 5 Instagram accounts and unlimited leads

Connects with

Your SuperProfile store, so a DM can link straight to your course, product, webinar, booking or Telegram community

How does Instagram Auto-DM work?

1. Connect your Instagram professional account (and, if you want, your Facebook Page for Messenger). You sign in with Meta; SuperProfile never sees your password.
2. Choose what starts the automation: comments on a specific post or reel, your next post, any post, Story replies, Live comments or incoming DMs.
3. Pick the keywords to match (for example LINK or GUIDE), or match any comment.
4. Write the DM: text, buttons, images, video, audio, PDFs or cards. Buttons can open one of your SuperProfile products, your store or your referral link.
5. Optionally reply publicly to the comment, ask people to follow you before they get the link, collect their email address, and send follow-ups.
6. Publish. When Meta delivers a matching comment or message, the automation replies, and you can see runs and link clicks for each automation. Meta's messaging windows and rules apply to all messages.

What can an Auto-DM do beyond sending a link?

The most common use is sending a link when someone comments a keyword, but the same automation can grow your list and your sales:

• Ask for a follow first: send the freebie or discount only after the person follows you.
• Collect email addresses inside the DM and send them to Kit, Mailchimp or Klaviyo.
• Follow up automatically after a delay, when the link was not clicked, when there is no reply, when the product was or was not bought, or when a lead form was not submitted.
• Reply publicly to the comment with up to three rotating public comment replies.

What can I use Auto-DM for?

• Send a link when someone comments a keyword
• Ask people to follow before the link
• Collect emails into Kit, Mailchimp or Klaviyo
• Sell products with follow-ups
• Automate Facebook Messenger replies

All Auto-DM use cases

New to DM automation?

Read Instagram DM automation: the complete guide: how it works, what Meta allows and what to automate.

Which plan do I need?

Auto-DM on Reels and posts is free. Stories, Lives, follow-ups and more accounts are on the paid Creator plan. Prices differ by country: see the pricing page.

Is Instagram Auto-DM allowed by Meta?

SuperProfile uses Meta's official messaging APIs, and you connect through Meta's own login. Using the official API is necessary but not the whole rule: Meta's messaging windows and rules apply to all messages, which decide when and how often a person can be messaged. You can disconnect at any time from SuperProfile or from your Instagram settings.

How is SuperProfile Auto-DM different from a DM-only tool?

A DM-only tool sends the message; what the DM links to lives somewhere else. SuperProfile also runs the store and the checkout, so the DM links to your own product page, and in India the money is paid out to your bank account the next day (T+1), with no payment gateway account needed, only KYC.

Frequently asked questions