Instagram scheduler
Plan your Instagram on a calendar and let SuperProfile publish it for you: feed photos, carousels of 2 to 10 photos or videos, Reels (3 seconds to 15 minutes, with an optional cover and share-to-feed) and Stories, published automatically through Meta's official Instagram content publishing API, with your account connected by Instagram login. Add an Auto-DM to the post, so the people who comment get your link in their DMs.
Key facts
- What you can schedule
- Feed photos, carousels of 2 to 10 photos or videos, Reels (3 seconds to 15 minutes, with an optional cover and share-to-feed) and Stories
- How it publishes
- Published automatically through Meta's official Instagram content publishing API, with your account connected by Instagram login
- When
- From 2 minutes ahead (15 minutes for posts with video) up to 90 days ahead, in the time zone you choose
- Account
- An Instagram professional account (creator or business), because Meta's publishing API works only with professional accounts
- Who can use it
- Open to every SuperProfile creator, from Schedule in the dashboard
What can I add to a scheduled post?
- Captions up to 2,200 characters, with a hashtag counter up to 30
- A first comment posted right after the post goes live (not on Stories)
- Saved captions you can reuse
- People tags and alt text on images
- Up to 3 collaborators (not on Stories)
How do I manage my schedule?
- A calendar where you drag a post to another day and it keeps its time
- Edit a scheduled post, move it back to drafts, cancel it or duplicate it
- Retry a failed post at a new time
- More than one connected Instagram account, with an account picker
- A grid preview shows your upcoming feed posts above your recent published posts, so you can see how your profile will look
Instagram scheduler with Auto-DM: can a scheduled post send DMs?
Yes. You can attach an Auto-DM to a scheduled photo, carousel or Reel (not a Story) until 10 minutes before it goes live; the automation starts when the post publishes, and your Auto-DM plan limits apply. Ask people to comment a keyword in the caption, and they get your link, course or product in their DMs, within Meta's rules. See comment-to-DM.
How do I schedule a post?
- Create a free SuperProfile account and open Schedule in the dashboard.
- Connect your Instagram professional account with Instagram login and approve the permissions.
- Create a post: choose a photo, carousel, Reel or Story and upload the media.
- Write the caption, and add a first comment, people tags, alt text or collaborators if you want.
- Pick the date, time and time zone, then schedule it. It shows on your calendar and grid preview.
- Optional: attach an Auto-DM so people who comment a keyword get your link in their DMs.
Full walkthrough: How to schedule Instagram posts, Reels and Stories.
Can an AI assistant schedule for me?
Yes. Connect the SuperProfile MCP server to Claude, ChatGPT or another assistant and ask: “Schedule this Reel for Friday at 7 pm with my usual caption.” It can also reschedule up to 50 posts in one request, preview your grid and read a published post's reach, likes, comments, saves, shares and views (plus watch time for Reels).
Frequently asked questions
Can I schedule Instagram Reels and Stories?
Yes. You can schedule feed photos, carousels of 2 to 10 photos or videos, Reels (3 seconds to 15 minutes, with an optional cover and share-to-feed) and Stories. They are published automatically through Meta's official Instagram content publishing API, with your account connected by Instagram login.
Does it post automatically or just remind me?
It posts automatically, through Meta's official Instagram content publishing API, with your account connected by Instagram login. You do not need to open Instagram at the scheduled time.
How far ahead can I schedule Instagram posts?
From 2 minutes ahead (15 minutes for posts with video) up to 90 days ahead, in the time zone you choose.
Can I schedule an Instagram post with a first comment?
Yes. Add a first comment when you schedule the post, and it is posted right after the post goes live. First comments are not available on Stories.
Can I schedule Reels with collaborators?
Yes. Invite up to 3 collaborators on a scheduled post, carousel or Reel, so it also appears on their profiles. Collaborators are not available on Stories.
Is there an Instagram scheduler with Auto-DM?
Yes. In SuperProfile you can attach an Auto-DM to a scheduled photo, carousel or Reel (not a Story) until 10 minutes before it goes live; the automation starts when the post publishes, and your Auto-DM plan limits apply. People who comment your keyword get your link in their DMs, within Meta's rules.
Who can use the Instagram scheduler?
Scheduling is open to every SuperProfile creator, from Schedule in the dashboard. For plans and limits, including Auto-DM on a scheduled post, see the pricing page.
Do I need a business account?
You need an Instagram professional account (creator or business), because Meta's publishing API works only with professional accounts. A personal account can switch to a free creator account in Instagram's settings.
Can I schedule for more than one Instagram account?
Yes. Connect each account and pick which one a post goes to.
What happens if a post fails?
A post that cannot be published within 2 hours of its time is marked failed instead of going out late, and you can retry it.
How many posts can I schedule in a day?
Meta allows an Instagram account up to 100 posts through its publishing API in 24 hours, and SuperProfile checks that limit before each post.
Can Claude or ChatGPT schedule my Instagram posts?
Yes. Connect the SuperProfile MCP server and ask, for example, to schedule a Reel for Friday at 7 pm. The assistant can also preview your grid, move posts and read a published post's insights.
Instagram scheduling on SuperProfile
Other SuperProfile products
Last updated .