How to make an influencer rate card in India

A rate card lists your price for each deliverable (Reel, Story, post, bundle) plus the add-ons that change it: usage rights, exclusivity, rush delivery and revisions. Build it from your own engagement and past deals, use published INR benchmarks only as a sanity check because they disagree widely, and send it after you have the brand's brief.

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What goes on an influencer rate card?

Part	What to write	Example line
Deliverables	A price per format on each platform you sell	1 Instagram Reel (up to 60 s), 1 Story set (3 frames), 1 static post
Bundles	Two or three packages that are cheaper than buying items one by one	Launch pack: 1 Reel + 3 Stories + link in bio for 7 days
Usage rights	How long and where the brand may reuse your content, and the extra price	Organic reshare on the brand's page included; paid ads usage priced per 30 days
Exclusivity	Days you won't work with direct competitors, and the extra price	No competing skincare brands for 30 days after posting
Revisions	How many rounds of changes are included	1 round of script changes and 1 round of edit changes
Timeline	Lead time and the rush fee	7 working days from approved brief; under 48 hours is a rush
Payment terms	Advance, balance and due date, and how GST is handled	50% advance, 50% within 15 days of posting; GST extra if applicable
Barter policy	Whether you accept products in place of fees, and when	Barter only for products I'd buy anyway, with no fixed posting date

What do Indian rate benchmarks say?

Published numbers vary by a factor of two or more for the same follower band, so treat them as a range to check against, never as your price. Three sources as of October 2026:

Source	What it measures	Instagram Reel figure
CollabDesk	Agency benchmark by follower tier (2025 figures)	Nano (1K to 10K): ₹1,500 to ₹6,000. Micro (10K to 100K): ₹6,000 to ₹35,000
Grynow	Agency campaign benchmark by tier, labelled indicative	Nano (1K to 10K): ₹1,000 to ₹12,000. Micro (10K to 100K): ₹8,000 to ₹80,000
InfluencerMetric	Prices creators listed on its marketplace, counted 22 September 2026 (42 Reel packages, not split by followers)	Median ₹4,200; middle half ₹1,000 to ₹7,000

The marketplace numbers are list prices from a small sample, and the agency numbers don't publish how they were collected. What they agree on: engagement, niche and usage rights move the price more than follower count alone.

How do I work out my own price?

Start from what brands already paid you. Your last three paid deals are better evidence than any table. If you have none, start near the low end of the ranges above for your band.
Price per deliverable, not per follower. Brands buy a Reel and its views. Bring your average Reel views and engagement from the last 30 days to the conversation.
Add the add-ons separately. Exclusivity and paid-ads usage are separate lines on the quote. CollabDesk suggests 30% to 50% extra for 30 to 90 days of exclusivity and 25% to 100% for ads usage; InfluencerMetric suggests 30% to 100% for usage, depending on duration and placement.
Set a floor. Decide the lowest fee you will accept for a Reel and keep it private. It stops you agreeing to a lowball offer on the spot.
Review every three months. Raise the card at the start of a new campaign, with your updated views.

Add-on percentages from CollabDesk and InfluencerMetric, as of October 2026.

Barter or paid: which deals should I take?

Value the product honestly. A product worth less than your Reel fee is a discount, not payment. Accept it only for brands you'd post about anyway, or for a portfolio piece in a new niche.
Barter means fewer obligations. No fixed script, no fixed date and no usage rights beyond a reshare, unless the brand pays.
Commission or affiliate deals work when your audience buys. Ask for the commission rate, cookie window and how you'll see sales.
Never pay to collaborate. A brand asking you to buy the product, pay shipping or a joining fee is a scam pattern. See fake brand collaboration scams.

Paid or barter, the ASCI influencer guidelines ask creators to disclose a material connection with a brand in the post. Agree the disclosure in the brief. For GST and income tax on paid and barter deals, talk to a CA.

How do I reply when a brand asks for my rates?

Ask for the brief first: deliverables, timeline, usage, budget. Then send the matching line from your card, not the whole card. Two replies you can adapt:

"Thanks for reaching out! For 1 Reel with organic reshare, my rate is ₹[X]. Paid-ads usage is ₹[Y] per 30 days. Happy to send a bundle if you'd like Stories too."
"Could you share the budget for this campaign? I'll suggest the package that fits it best."

More templates, including declining and following up, are in how to reply to brand collaboration DMs.

Let your rates sort brand DMs for you

Once you know your numbers, SuperProfile Brand Collab uses them. It:

Reads brand collaboration DMs on your Instagram for the offer: deliverables, budget or commission, who posts, and the brand's niche
Sorts requests into Most relevant, Not relevant and Waiting for details, against your niches, payment types and rates
Optional receptionist: if a detail is missing it asks the brand once, follows up once, then says thanks; at most 3 short messages, sent from your account with a delay and during your waking hours, and it stops when you reply
Stays silent when it isn't sure: if the brand asks about rates, a media kit or a call, makes an agency or programme pitch, writes in another language or looks like a scam, nothing is sent and the question is left for you to answer
Stops the moment you reply by hand; you always decide and reply yourself

Rates and currency: rates are set in your account's own currency (INR for creators in India, otherwise your default currency, USD if none is set); an offer in another currency is converted at the daily exchange rate and shown both ways, for example €600 (≈ $660), marked as approximate; if no fresh rate is available the offer is shown in its own currency and not compared. Brand Collab is part of SuperProfile's paid plans, with up to 50 brand requests handled per creator per month.

Sample data. Enter your niches, the payment types you accept and your rates in rupees, and Brand Collab sorts incoming brand DMs against them.

Rate card kaise banayein: Indian creators ke liye

Rate card mein har deliverable ka price likho: Reel, Story, post, aur 2 se 3 bundles. Usage rights (brand aapka video ads mein kitne din chalayega), exclusivity (kitne din competitor ke saath kaam nahi karoge), revisions aur payment terms alag lines mein likho.

Internet pe jo INR rates milte hain, woh ek doosre se bahut alag hain, isliye unhe sirf check ke liye use karo. Apna price apne pichle deals, Reel views aur engagement se tay karo. Brand pehle brief bheje, phir sirf uska matching price bhejo. Jo brand aapse paise maange, woh scam hai.

Frequently asked questions

How much should I charge for a Reel in India?

There's no single rate. Published Indian benchmarks for a Reel from a 10K to 100K creator range from about ₹6,000 to ₹35,000 (CollabDesk) to ₹8,000 to ₹80,000 (Grynow), while a marketplace count found a median listed price of ₹4,200 across all sizes (InfluencerMetric). Start from your past deals and your average Reel views.

Should I put prices on my media kit?

Many creators keep the media kit for audience stats and send prices only after the brief, so the quote fits the deliverables and usage the brand actually wants.

What are usage rights in a brand deal?

Permission for the brand to reuse your content: reposting on its page, or running it as a paid ad. Ads usage is usually charged extra and for a fixed period, such as 30 days.

Should I charge GST to brands?

It depends on your registration and turnover. Ask a CA, and state on your card whether your prices include GST.

Is barter collaboration worth it?

Only when the product is worth it to you and the brand asks for little: no fixed script, no deadline and no ads usage. Otherwise ask for a fee.

What should I do when a brand offers far below my rate?

Offer a smaller package that fits their budget, such as Stories only, instead of cutting your Reel price.

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Last updated 11 October 2026.