Plan, forecast, and present your paid media campaigns with a professional Media Planner Excel Template built for agencies, freelancers, and in-house marketing teams.

This ready-to-use template helps you estimate campaign performance before launch using automated formulas and interactive dashboards. Simply enter your budget and campaign assumptions, and the workbook calculates key marketing metrics instantly.

Features:

• Automated media planning and budget allocation

• Campaign forecasting with built-in formulas

• KPI Dashboard with charts and scorecards

• Expected Impressions, Clicks, Conversions, Revenue, ROAS, CPA, CPL, CPC, CPM, and CTR calculations

• Budget pacing and platform-wise allocation

• Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads, DV360, and other paid media platforms

• Campaign calendar and planning sheet

• Editable benchmark and assumptions section

• Conditional formatting and data validation

• Compatible with Microsoft Excel 365 and Google Sheets

• Fully editable and professionally designed

Perfect For:

• Performance Marketers

• PPC Specialists

• Media Planners

• Digital Marketing Agencies

• Freelancers

• Marketing Consultants

• E-commerce Brands

• SaaS Companies

• Lead Generation Campaigns

Save hours of manual calculations, create accurate media plans in minutes, and deliver client-ready forecasts with confidence.