Why Are 68% of Indian D2C Brands Failing—While Others 3X Their Profits?

The difference isn't luck. It's knowing the numbers that actually matter.

Introducing: Indian D2C Benchmarks 2026
The only data-backed report that shows you exactly where your CAC, LTV, and margins should be—and how the top 8% are crushing it.

Here's the brutal truth about Indian D2C in 2026:

❌ Your CAC has jumped 30% year-over-year (now ₹1,850 average)
❌ Your LTV:CAC ratio is probably below 1.5 (death zone: you're losing money per customer)
❌ Your repeat purchase rate is stuck at 22-25% (you need 45%+ to survive)
❌ You're celebrating ₹50L monthly revenue... while bleeding ₹8L in losses

And the worst part?

You have no idea if these numbers are "normal" or if you're the only one drowning.

Because nobody publishes real Indian D2C benchmarks.

Until now.

You're Flying Blind

Every day, you're making decisions that could make or break your business:

• Should I spend ₹2,000 to acquire a customer in Delhi NCR?
• Is my 28% return rate killing me, or is that normal for fashion?
• Why is my Tier 3 CAC lower but my LTV isn't improving?
• Am I the only one with a 0.95 LTV:CAC ratio, or is everyone struggling?

You Google. You ask in founder groups. You get:

• US benchmarks that don't apply to India (their AOV is 5X ours)
• Vague advice: "just improve retention" (yeah, but HOW and by HOW MUCH?)
• Survivorship bias: Successful founders sharing numbers that worked AFTER they figured it out

Meanwhile, VCs are getting pickier:

2024: "Show us growth"
2025: "Show us profitability"
2026: "Show us LTV:CAC > 2.5 or we're out"

You need the map. The real numbers. The benchmarks that separate the top 8% from the 68% about to fail.

SOLUTION

Introducing: Indian D2C Benchmarks 2026

32 pages of competitive intelligence you can't find anywhere else.

This isn't theory. This isn't a guru's opinion.

This is hard data from:

• 80+ Indian D2C brands (₹1Cr to ₹50Cr revenue)
• 12,000+ customer records analyzed
• Multi-category breakdown (fashion, beauty, food, electronics, home)
• Geographic segmentation (Metro vs Tier 2/3 performance)
• January 2026 current data (not outdated 2023 stats)

WHAT'S INSIDE

Part 1: The Crisis Nobody's Talking About

• Why 68% of brands have broken unit economics (and the 4 levers to fix it)
• True CAC calculation (most brands underestimate by 30-50%)
• The LTV:CAC ratio that determines survival vs shutdown

Part 2: Category-Specific Benchmarks

Exact numbers by vertical:

Beauty & Personal Care:

• CAC: ₹300-500 | LTV: ₹2,000+ | Repeat Rate: 45-55%

Fashion & Apparel:

• CAC: ₹500-800 | LTV: ₹1,100-1,500 | Return Rate: 25-35%

Food & Beverage:

• CAC: ₹200-400 | LTV: ₹800-1,200 | Subscription impact: 4X

Electronics:

• CAC: ₹1,000-2,500 | LTV: ₹1,200-1,800 | Profitability challenges

Home & Décor:

• CAC: ₹800-1,200 | LTV: ₹1,600-2,400 | Emerging subscription models

Part 3: Geographic Intelligence

• Why Delhi NCR commands 50% higher CAC (₹2,400-3,100)
• Tier 2/3 opportunity: 60% of transactions, 2-2.5X growth rate
• Return rate variations: Metro (12%) vs Tier 3 (28%)

Part 4: The Profitability Roadmap

• First-purchase P&L breakdown (see exactly where your margin leaks)
• Break-even analysis: Why you need 3.2 repeat purchases to profit
• 12-month action plan to transform LTV:CAC from 0.95 to 3.9

Part 5: 2026 Strategic Outlook

• Omnichannel integration (90% of retail stays offline—are you ready?)
• Technology differentiators (AI, AR, ONDC impact)
• Investor expectations for Series A (the 6 metrics they demand)

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This report consolidates data from:

✅ Mordor Intelligence market analysis
✅ Troopod's unit economics study (80+ brands)
✅ BePragma AI's delivery impact research (12,000 customers)
✅ CBRE's D2C retail intelligence
✅ Razorpay's payment & CAC data
✅ Third Eyesight's post-hype phase analysis

No fluff. No theory. Just the numbers you need to make decisions TODAY.

Before This Report:

❌ Guessing if your CAC is "too high"
❌ Wondering why competitors seem profitable
❌ Shooting in the dark on retention targets
❌ Unable to benchmark against your category
❌ Losing VC meetings because "your metrics don't add up"

After This Report:

✅ Know exactly where your CAC, LTV, and margins stand vs. category leaders
✅ Identify the ONE lever that will 2-3X your profitability fastest
✅ Set realistic 90-day targets based on top-performer benchmarks
✅ Walk into investor meetings with confidence: "Our LTV:CAC is 2.8X, above the 2.5X Series A threshold"
✅ Stop bleeding cash on tactics that don't move the needle

​

Regular Price: ₹999

Today: ₹99 (90% OFF)

Why the discount?

Simple. I want this in the hands of every D2C founder who's tired of flying blind.

This isn't my core business. My core business is helping you FIX these numbers with The Meta Ads Profit Playbook.

But you can't fix what you can't measure.

So here's the deal:

Get the benchmarks for ₹99. Know where you stand. Identify your biggest gap.

Then—if you want the SYSTEM to actually hit these numbers on Meta—you can grab the Playbook (₹499) separately.

No pressure. No upsell tricks.

Just: Here are the benchmarks. Now you decide what to do with them.

BONUSES

FREE BONUSES INCLUDED:

Bonus #1: Unit Economics Calculator Spreadsheet (₹499 value)

• Plug in your numbers, instantly see your LTV:CAC ratio
• Break-even analysis: How many repeat purchases you need
• Scenario modeling: "What if I reduce CAC by 20%?"

Bonus #2: Category Benchmarks Cheat Sheet (₹299 value)

• One-page quick reference for all categories
• Print and pin to your wall
• Perfect for team alignment meetings

Bonus #3: Investor Metrics Checklist (₹399 value)

• The exact 6 metrics VCs check before Series A
• Target ranges for each (so you know if you're fundable)
• 30-day prep guide to get "investor-ready"

Total Bonus Value: ₹1,197
Yours FREE with the report.

​

My 7-Day "This Better Work" Guarantee

Here's my promise:

Read the report. Compare your numbers to the benchmarks. Identify your weakest link.

If you don't immediately know which ONE lever to pull to improve profitability...

Email me within 7 days. I'll refund every rupee. No questions asked.

I'm that confident this report will be the wake-up call (or validation) you need.

Why You Need This NOW (Not "Someday")

January 2026 is the profitability reset.

VCs have publicly stated: Growth-at-all-costs is dead. Unit economics are the new growth metric.

Brands with LTV:CAC < 2.0 will struggle to raise. Period.

Which means:

• If you're planning Series A in 2026 → You need these benchmarks to audit your readiness
• If you're bootstrapped → You need to know if you're competitive or burning cash inefficiently
• If you're an agency/freelancer → Your clients are asking "Is this CAC normal?" (Now you'll know)

This data is current as of January 2026.

By March, it'll be outdated (CAC inflation is 22-30% YoY, remember?).

Don't miss the window.

Get Instant Access for ₹99

👉 Click Download Now immediately 👉

[GET THE REPORT NOW - ₹99]

✅ Instant PDF download
✅ 32 pages of competitive intelligence
✅ 3 FREE bonuses (₹1,197 value)
✅ 7-day money-back guarantee