Best Deal 24timesN

​ Course OverviewThis digital marketing course will equip you with the knowledge and skills needed to build successful online marketing campaigns. You will learn how to use platforms like Google, Facebook, Instagram, email marketing tools, SEO strategies, and more. This course is broken into comprehensive modules that cover every aspect of digital marketing.Course Modules1. Introduction to Digital MarketingUnderstand what digital marketing is, its scope, and career opportunities.<ul type="disc"><li>What is Digital Marketing?</li><li>Traditional Marketing vs. Digital Marketing</li><li>Key Channels in Digital Marketing</li><li>The Marketing Funnel: Awareness to Conversion</li><li>Skills Required for a Digital Marketer</li><li>Case Studies: Successful Campaigns</li></ul>2. Search Engine Optimization (SEO)Objective: Learn how to improve website visibility and rank on search engines.<ul type="disc"><li>On-page SEO:</li><ul type="circle"><li>Keyword Research: Tools and Techniques (Google Keyword Planner, SEMrush, Ahrefs)</li><li>Title Tags, Meta Descriptions, Headings (H1-H6)</li><li>URL Structure &amp; Internal Linking</li><li>Image Optimization (Alt tags)</li></ul><li>Off-page SEO:</li><ul type="circle"><li>Backlink Building (Guest Posts, Directories, Outreach)</li><li>Domain Authority and Page Authority</li></ul><li>Technical SEO:</li><ul type="circle"><li>Sitemap &amp; Robots.txt</li><li>Mobile Optimization</li><li>Page Speed Optimization (GTmetrix, PageSpeed Insights)</li></ul><li>SEO Analytics:</li><ul type="circle"><li>Google Search Console and SEO Tracking</li><li>Organic vs Paid Traffic Analysis</li></ul></ul>3. Search Engine Marketing (SEM) &amp; Pay-Per-Click (PPC) AdvertisingObjective: Master Google Ads and paid search advertising techniques.<ul type="disc"><li>Google Ads:</li><ul type="circle"><li>Account Setup and Campaign Structure</li><li>Types of Ads (Search, Display, Shopping, Video, App Ads)</li><li>Keyword Matching Types (Broad, Exact, Phrase)</li><li>Quality Score and Ad Rank</li><li>Bidding Strategies (CPC, CPM, CPA)</li></ul><li>Conversion Tracking:</li><ul type="circle"><li>Google Tag Manager</li><li>Setting up Goals in Google Analytics</li></ul></ul><div style="text-align:center"><hr></div>4. Content MarketingObjective: Learn how to create, distribute, and promote content effectively.<ul type="disc"><li>Content Creation:</li><ul type="circle"><li>Content Strategy Development</li><li>Blogging, Vlogging, Infographics, E-books</li><li>Tools: Canva, Grammarly, Hemingway Editor</li><li>Storytelling in Marketing</li></ul><li>Content Promotion:</li><ul type="circle"><li>Organic Promotion (SEO &amp; Social Media)</li><li>Paid Promotion (Native Ads, Sponsored Posts)</li></ul><li>Content Calendar:</li><ul type="circle"><li>Planning Content Distribution</li><li>Using Trello and Google Sheets</li></ul></ul>5. Social Media Marketing (SMM)Objective: Learn to create engaging campaigns on social platforms.<ul type="disc"><li>Platforms Overview:</li><ul type="circle"><li>Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, and TikTok</li></ul><li>Facebook &amp; Instagram Ads:</li><ul type="circle"><li>Ad Manager Walkthrough</li><li>Ad Formats: Image, Carousel, Video, Lead Ads</li><li>Audience Targeting and Lookalike Audiences</li><li>Insights and Analytics</li></ul><li>Organic Growth Strategies:</li><ul type="circle"><li>Hashtag Research and Trend Participation</li><li>Engaging with Followers</li><li>Community Building</li></ul></ul>6. Email MarketingObjective: Learn to build and nurture email lists effectively.<ul type="disc"><li>Email Marketing Tools:</li><ul type="circle"><li>Mailchimp, Sendinblue, Constant Contact</li></ul><li>List Building Strategies:</li><ul type="circle"><li>Lead Magnets (Ebooks, Discounts, Free Trials)</li><li>Landing Pages and Signup Forms</li></ul><li>Email Campaigns:</li><ul type="circle"><li>Newsletters, Drip Campaigns, Welcome Emails</li><li>Email Automation (Triggered Responses)</li></ul><li>Best Practices:</li><ul type="circle"><li>Personalization &amp; Segmentation</li><li>Avoiding Spam Triggers</li></ul></ul>7. Affiliate MarketingObjective: Understand how affiliate marketing works and how to create profitable partnerships.<ul type="disc"><li>What is Affiliate Marketing?</li><li>Affiliate Networks (Amazon Associates, CJ Affiliate, ShareASale)</li><li>How to Choose the Right Affiliate Products</li><li>Performance Tracking and Payment Models (CPC, CPA, Revenue Share)</li></ul>8. Influencer MarketingObjective: Learn to collaborate with influencers to grow your brand.<ul type="disc"><li>Identifying the Right Influencers</li><li>Micro vs Macro Influencers</li><li>Influencer Outreach and Negotiation</li><li>Measuring ROI from Influencer Campaigns</li></ul>9. Video MarketingObjective: Harness the power of video to engage your audience.<ul type="disc"><li>Platforms: YouTube, TikTok, Instagram Reels, Facebook Videos</li><li>Creating Video Content: Tools (Adobe Premiere, Canva)</li><li>Optimizing Videos for SEO (Video Titles, Descriptions, Tags)</li><li>Monetizing on YouTube (YouTube Partner Program)</li></ul>10. E-commerce MarketingObjective: Build and grow an online store effectively.<ul type="disc"><li>Overview of E-commerce Platforms (Shopify, WooCommerce, Magento)</li><li>Product Page Optimization (Descriptions, Reviews)</li><li>Cart Abandonment Recovery Strategies</li><li>E-commerce SEO and Paid Ads for Stores</li></ul>11. Web AnalyticsObjective: Use data to optimize campaigns.<ul type="disc"><li>Google Analytics:</li><ul type="circle"><li>Setting Up and Navigating Google Analytics</li><li>Key Metrics (Sessions, Bounce Rate, Time on Page)</li><li>UTM Parameters and Tracking Campaigns</li></ul><li>Social Media Analytics:</li><ul type="circle"><li>Facebook Insights, Instagram Analytics, LinkedIn Analytics</li></ul><li>Using Data for Decision Making:</li><ul type="circle"><li>Identifying KPIs</li><li>A/B Testing Campaigns</li></ul></ul>12. Online Reputation Management (ORM)Objective: Manage brand perception online.<ul type="disc"><li>Handling Negative Reviews (Google My Business, Trustpilot)</li><li>Social Media Monitoring Tools (Hootsuite, Sprout Social)</li><li>Crisis Management Strategies</li><li>Encouraging Positive Reviews and Testimonials</li></ul>​13. Mobile MarketingObjective: Optimize campaigns for mobile users.<ul type="disc"><li>Mobile Ads:</li><ul type="circle"><li>In-App Ads, Mobile Video Ads</li></ul><li>Mobile SEO:</li><ul type="circle"><li>Accelerated Mobile Pages (AMP)</li><li>Mobile-Friendly Design Practices</li></ul><li>SMS and Push Notification Campaigns</li></ul>14. Creating a Digital Marketing StrategyObjective: Design a cohesive strategy for various platforms.<ul type="disc"><li>Setting SMART Goals</li><li>Defining Target Audience (Personas)</li><li>Budget Allocation</li><li>Integrated Marketing Campaigns</li></ul>

Degital Marketing Complete Course