# Course launch DM templates: waitlist to last call

A course launch on Instagram runs on three DMs: the waitlist message before launch, the launch-day message with the checkout button, and a short not-bought follow-up. Below are templates for each stage, plus replies to common objections and a welcome message for buyers.

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## Stage 1: what should the waitlist DM say?
Before launch, the keyword (for example WAITLIST) collects interest. Your goal is a contact you can reach on launch day, since an Instagram DM cannot be sent days later unless the person messages again.
**Waitlist variant 1**
You're on the list for [course name] 🙌Doors open [date]. Add your email below so the launch link reaches you first.
**Waitlist variant 2, with a reason**
Waitlist people get [first access / a bonus Q&A] when [course name] opens on [date].Tap below to join, it takes 20 seconds.
**Waitlist, Hinglish**
[Course] ki waitlist mein naam add karo 👇Launch [date] ko hai, pehle aapko link milega.
Point the button at a free [lead magnet](https://superprofile.bio/products/lead-magnets) page that collects the email, or, on paid plans, collect the email inside the DM.

## Stage 2: what should the launch-day DM say?
**Launch variant 1: direct**
[Course name] is open! 🎉[6 modules], [lifetime access], [certificate on completion].Everything is on the page below 👇
**Launch variant 2: who it is for**
If you want to [go from zero to your first client in 30 days], this is it.[Course name] is live. Details and enrolment below.
**Launch variant 3: early-bird, only if real**
Doors are open! Early-bird pricing runs until [Friday 11:59 pm IST].See what is inside 👇
**Launch variant 4: Hinglish**
[Course] live ho gaya hai! 🎉Kya kya milega, sab page pe hai. Neeche tap karo.
**Launch variant 5: Hinglish, personal**
Bahut mehnat se banaya hai ye course 🙏Agar [goal] chahiye, toh ek baar page dekh lo 👇
**Public replies**
Sent you the details 📩Check your DMs for the course page 🎉Link is in your inbox ✨
Button text: "See the course", "Enrol now" or "View details". "See the course" gets more taps from people still deciding.

## Stage 3: what should the not-bought follow-up say?
On paid plans, follow-ups can run when the product was or was not bought, when the link was not clicked, or when there is no reply. Also, follow-ups run within 23 hours of the person's message, inside Meta's messaging window. Send one, answer the likely question, and stop.
**Not bought, after 4 to 6 hours**
Any questions about [course name]? Most people ask about [time per week]: it is [about 2 hours], at your own pace.
**Not bought, Hinglish**
Koi sawal ho course ke baare mein toh yahin poocho 🙂 Link phir se 👇
For people who bought, a different follow-up can welcome them:
**Bought: welcome message**
Welcome to [course name]! 🎉Start with [Module 1, Lesson 2], it is the one that makes the rest click. Reply here if you get stuck.
For abandoned checkouts in more depth, see the [abandoned cart DM template](https://superprofile.bio/guides/abandoned-cart-dm-template).

## How should you reply to objections?
These come in as DMs during a launch. Keep replies short and specific.
| They ask | Reply |
| --- | --- |
| "Is it worth it?" | "Depends on where you are. If you already [have 10 clients], skip it. If you are [starting out], Modules 1 to 3 cover exactly that." |
| "I don't have time" | "Lessons are [10 to 15 minutes]. Most people do one a day." |
| "Will it work in my niche?" | "[Students in fitness, food and finance] have used it. Tell me your niche and I'll be honest." |
| "Discount?" | Only offer what is real: "Early-bird ends [day]", or "No discount, but [bonus] is included". |

## What should you customise?
- **Course facts.** Number of modules, access period, live calls, certificate: only what is true for your course.
- **Who it is for.** One sentence naming the reader and the result, in their words.
- **Dates and deadlines.** Real ones only, with the time zone.
- **Keywords per stage.** WAITLIST before launch, COURSE on launch day, so each automation sends the right message.

## What mistakes should you avoid?
- **Fake deadlines.** A countdown that resets loses trust you need for the next launch.
- **Income promises.** "Earn lakhs in 30 days" invites complaints and does not match how most students do.
- **More than one follow-up.** One not-bought nudge is helpful; three is spam.
- **Linking to a bio page instead of the course.** Point the button at the course page directly.

## How do you set it up in SuperProfile?

1. Build the course on SuperProfile: structured courses with chapters and lessons. See [online courses](https://superprofile.bio/products/courses).
2. Before launch, run a WAITLIST automation that links to a lead magnet or collects the email.
3. On launch day, create an automation on your launch Reel with a keyword like COURSE, paste a launch template and add a button that opens the course.
4. On a paid plan, add a not-bought follow-up after a few hours and a bought follow-up with the welcome message.
5. Publish and test from a second account.
Hosting and selling courses on SuperProfile needs a paid plan. Full recipe: [Sell products with Auto-DM](https://superprofile.bio/auto-dm/use-cases/sell-products). Guide: [how to sell online courses in India](https://superprofile.bio/guides/sell-courses-online-india).

## Frequently asked questions

### How do I announce a course launch on Instagram DMs?
Run a keyword automation on your launch Reel ("comment COURSE"), send a short DM with what is inside and a button to the course page, and follow up once with people who did not buy.

### Can I DM my waitlist on launch day?
Only people who messaged you in the last 23 hours. Collect emails on the waitlist so you can reach the rest, and post a launch-day Reel with a keyword to open a new window.

### Can the follow-up know who bought?
Yes. When the DM's button opens your SuperProfile course, follow-ups can run for people who bought or did not buy.

## More Instagram DM templates
- [Abandoned cart DM template](https://superprofile.bio/guides/abandoned-cart-dm-template)
- [Affiliate link DM template](https://superprofile.bio/guides/affiliate-link-dm-template)
- [Comment to get link DM template](https://superprofile.bio/guides/comment-to-get-link-dm-template)
- [Follow to get link DM template](https://superprofile.bio/guides/follow-to-get-link-dm-template)
- [Follow-up DM template](https://superprofile.bio/guides/follow-up-dm-template)
- [Lead magnet DM template](https://superprofile.bio/guides/lead-magnet-dm-template)
- [New follower welcome DM template](https://superprofile.bio/guides/new-follower-welcome-dm-template)
- [Price DM template](https://superprofile.bio/guides/price-dm-template)
- [Webinar invite DM template](https://superprofile.bio/guides/webinar-invite-dm-template)
- [All Instagram DM templates](https://superprofile.bio/guides/instagram-dm-templates)

## More guides
- [Instagram DM automation: the complete guide](https://superprofile.bio/instagram-dm-automation)
- [How to start a paid Telegram channel in India](https://superprofile.bio/guides/paid-telegram-channel)
- [How to sell digital products online in India](https://superprofile.bio/guides/sell-digital-products-india)
- [How to sell online courses in India](https://superprofile.bio/guides/sell-courses-online-india)
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- [How to reply to brand collaboration DMs on Instagram](https://superprofile.bio/guides/reply-to-brand-collaboration-dms)
- [How to hide spam, links and abusive comments on Instagram automatically](https://superprofile.bio/guides/hide-spam-comments-instagram)
- [Instagram auto DM kya hai aur kaise lagaye](https://superprofile.bio/guides/auto-dm-kya-hai)
- [Fake brand collaboration scams on Instagram](https://superprofile.bio/guides/fake-brand-collaboration-scams)
- [Free Instagram auto DM tools compared](https://superprofile.bio/guides/free-instagram-auto-dm)
- [Influencer rate card for Indian creators](https://superprofile.bio/guides/influencer-rate-card-india)
- [Instagram auto DM not working: causes and fixes](https://superprofile.bio/guides/instagram-auto-dm-not-working)
- [Instagram auto reply to comments and DMs](https://superprofile.bio/guides/instagram-auto-reply)
- [Instagram DM templates](https://superprofile.bio/guides/instagram-dm-templates)
- [Instagram Hidden Words list: spam words to copy](https://superprofile.bio/guides/instagram-hidden-words-list)
- [Instagram Hidden Words not working: causes and fixes](https://superprofile.bio/guides/instagram-hidden-words-not-working)
- [Schedule an Instagram post with Auto-DM armed](https://superprofile.bio/guides/schedule-instagram-post-with-auto-dm)
- [Everything you can sell on SuperProfile](https://superprofile.bio/products)
- [Run your store from Claude or ChatGPT](https://superprofile.bio/mcp)

Last updated 11 October 2026.

Source: https://superprofile.bio/guides/course-launch-dm-template