Instagram has transformed from a photo-sharing app into a video-first platform, with Reels leading the charge in short-form content creation. Video creators on Instagram in 2025 command massive audiences through creative storytelling, technical expertise, and authentic engagement. From silent comedy and digital magic to makeup transformations and educational content, these creators have mastered the art of capturing attention in seconds. This comprehensive guide explores the top 35 video creators dominating Instagram in 2025, categorized by their reach and content specialization.

MEGA-TIER VIDEO CREATORS (20M+ Followers)

1. Khaby Lame - @khaby00

Instagram Followers: 78.8 million

Content Type: Silent comedy, reaction videos

Khaby Lame became the most-followed creator on TikTok and maintains a massive Instagram presence through his signature silent comedy format. After being laid off during the COVID-19 pandemic, Lame rose to fame by stitching overcomplicated life hack videos with his own simple solutions, using no words—just his expressive face and iconic hand gesture. His universal, non-verbal comedy transcends language barriers, making him accessible to global audiences. Earning up to $750,000 per sponsored post, Khaby has expanded into fashion partnerships with Hugo Boss, appeared in films including Black Panther: Wakanda Forever, and launched his own Tubi series. His success proves that authenticity and timing can create meteoric rises in the creator economy.

2. Charli D'Amelio - @charlidamelio

Instagram Followers: 86 million

Content Type: Dance, lifestyle, beauty, brand partnerships

Charli D'Amelio evolved from a teenage TikTok dancer into one of the most influential Gen Z creators and entrepreneurs. First to reach 50M followers on TikTok, she popularized the 'Renegade' dance trend in 2019 and has since built a multi-platform empire. Her Instagram showcases behind-the-scenes content, family moments from The D'Amelio Show, red carpet appearances, and promotions for her beauty line. In 2025, Charli expanded into fashion and entrepreneurship, attracting a broader demographic beyond her core Gen Z fanbase. Her journey demonstrates how dance content can serve as a launching pad for diverse business ventures and lasting influence.

3. Zach King - @zachking

Instagram Followers: 29 million (82M on TikTok)

Content Type: Digital illusions, magic-style video editing

Net Worth: $15-30 million

Zach King revolutionized video content with his mind-bending digital illusions that blur the line between reality and editing magic. Starting on Vine with six-second magic clips, he successfully transitioned to dominating Instagram, TikTok, and YouTube. His videos showcase advanced editing techniques that create seamless magical moments—from teleportation to impossible transformations. King's content is family-friendly and appeals to all ages, making him one of the most versatile creators online. Beyond social media, he's built a production business, sells merchandise, and offers FinalCutKing online courses teaching his editing techniques. His polished, creative approach and ability to push editing boundaries keep audiences coming back, proving that technical excellence combined with imagination creates lasting appeal.

4. Liza Koshy - @lizakoshy

Instagram Followers: ~20 million

Content Type: Comedy sketches, acting, interviews

Liza Koshy began her career creating short comedic videos on Vine before the platform shut down. She then found massive success on YouTube, where her personality and humor led to opportunities including interviewing President Barack Obama. Her Instagram following of nearly 20 million is even larger than her YouTube audience, showcasing her broad appeal. Koshy has successfully transitioned from digital creator to mainstream entertainment, landing acting roles and hosting gigs. Her content blends quick-witted comedy with relatable situations, and her energetic personality shines through every video.

ESTABLISHED VIDEO CREATORS (5M-20M Followers)

5. Dixie D'Amelio - @dixiedamelio

Content Type: Music, lifestyle, behind-the-scenes

Dixie D'Amelio, Charli's older sister, has carved her own path as a sought-after influencer and singer. While she gained initial fame through the family's social media presence, Dixie has established herself as a musician with her larger-than-life personality driving her content. Her Instagram features music releases, lifestyle content, and authentic glimpses into her life as both a creator and artist. The D'Amelio Show on Hulu has helped both sisters showcase their personalities beyond short-form content.

6. Addison Rae - @addisonraee

Content Type: Dance, acting, beauty partnerships

Addison Rae has successfully transitioned from TikTok dance sensation to multi-hyphenate entertainer. Her Instagram showcases her work in acting (Netflix's "He's All That"), brand partnerships with Reebok, L'Oreal, and American Eagle, plus her own ventures with Item Beauty and Vital Proteins. Rae represents the new generation of creators who use social media as a launchpad for traditional entertainment careers while maintaining their digital presence.

MID-TIER VIDEO SPECIALISTS (1M-5M Followers)

7. Kevin Parry - @kevinbparry

Instagram Followers: 2 million

Content Type: Stop-motion animation, transformations, tutorials

Toronto-based stop-motion animator Kevin Parry has mastered the art of educational entertainment. His Instagram Reels showcase incredible transformations where he turns himself into everyday objects—bananas, pumpkins, piles of snow, balloons. What sets Parry apart is his willingness to share the secrets behind his videos, creating how-to content that helps followers understand his process. His viral video "A collection of me turning into random objects" has received over 415,000 likes. Parry proves that giving away your techniques doesn't diminish your value; instead, it builds trust and demonstrates expertise that attracts clients for his animation services.

8. Alix Earle - @alix_earle

Instagram Followers: 4.6 million (11M+ combined)

Content Type: Get Ready With Me, beauty reviews, lifestyle

At just 24 years old, Alix Earle transformed casual "Get Ready With Me" videos into a powerhouse personal brand. Her honest product reviews, relatable personality, and authentic beauty content have made her a trusted voice in the creator economy. Earle's success shows that Gen Z audiences crave genuine recommendations over polished perfection. Her ability to turn everyday routines into engaging content demonstrates the power of relatability in building an audience.

9. Mikayla Nogueira - @mikaylajmakeup

Instagram Followers: 3.4 million (17.1M TikTok)

Content Type: Makeup tutorials, product reviews, transformations

Massachusetts-based makeup artist Mikayla Nogueira skyrocketed to fame through her authentic voice and incredible makeup skills. Known for honest product reviews and dramatic transformation videos, she has 1.8 billion likes on TikTok. In March 2025, she launched Point of View skincare brand with backing from Imaginary Ventures. Mikayla represents the creator-to-founder pipeline, where social media influence translates directly into successful business ventures. Her authentic, relatable content makes followers feel like they're getting advice from a friend.

10. Meredith Duxbury - @meredithduxbury

Instagram Followers: 1.7 million

Content Type: Beauty and fashion transformations, creative hacks

NYC-based beauty and fashion influencer Meredith Duxbury creates engaging content that makes makeup fun and accessible. Her dramatic before-and-after transformations and creative hacks have attracted partnerships with major brands like L'Oreal and Versace. Duxbury's content style combines high production value with approachable techniques that viewers can actually replicate.

EDUCATIONAL & SPECIALTY CONTENT CREATORS

11. Jay Shetty - @jayshetty

Content Type: Motivational content, self-improvement, life lessons

Former monk turned motivational speaker and bestselling author, Jay Shetty uses Instagram Reels to share inspirational messages and thought-provoking content aimed at mental wellness and self-improvement. His videos combine storytelling with quotes and snippets from his speeches, creating impactful bite-sized wisdom. Shetty's content is insightful, visually engaging, and provides genuine value focused on positivity and personal development. His ability to distill complex philosophical concepts into accessible video content has made him a go-to source for daily motivation.

12. Humphrey Yang

Content Type: Finance education, money tips

Finance educator Humphrey Yang has mastered the art of making money matters accessible. He takes complex financial topics—investing, budgeting, retirement planning—and presents them in simplified, engaging Reels under 60 seconds. Using analogies, dynamic visuals, and relatable examples, Yang breaks down concepts that typically intimidate people. His success demonstrates the massive appetite for educational content that genuinely helps viewers improve their lives.

13. Brock Johnson

Content Type: Social media strategy, Instagram growth tips

Social media strategist Brock Johnson teaches creators and businesses how to grow on Instagram through actionable Reels. His content offers practical tips, tricks, and insights for maximizing engagement and reach. Johnson represents the meta-creator category—those who build audiences by teaching others how to build audiences. His highly informative, easy-to-implement strategies make his content valuable for aspiring creators and established brands alike.

FOOD & ENTERTAINMENT CREATORS

14. Dylan Lemay - @djlemay

Content Type: Ice cream entertainment, food tricks, storytelling

Former Cold Stone Creamery employee Dylan Lemay went viral for his entertaining ice cream tricks and engaging storytelling. His Reels blend food entertainment with personal anecdotes, creating unique content that's both informative and fun. Lemay engages viewers with captivating visuals and interactive content like challenges and Q&A sessions. His success story shows how taking a unique skill from your job and combining it with personality-driven storytelling can create viral content. Finding a niche intersection—in his case, ice cream tricks plus storytelling—creates memorable, shareable content.

15. Chef Nick DiGiovanni

Content Type: Cooking tutorials, food science, recipes

Professional chef Nick DiGiovanni creates detailed cooking tutorials and food science education through engaging Reels format. His technical expertise combined with an educational approach makes him ideal content for food enthusiasts who want to understand the "why" behind cooking techniques. DiGiovanni represents the growing category of expert creators who use short-form video to share professional knowledge in accessible ways.

TECHNICAL & VISUAL EFFECTS CREATORS

16. Sam Kolder - @samkolder

Content Type: Travel videography, editing tutorials, cinematic content

Canadian content creator, director, and video editor Sam Kolder has developed such a distinctive style that there are countless tutorials online teaching "how to edit like Sam Kolder." Beginning his career as a videographer for The Chainsmokers, he evolved into a travel and lifestyle vlogger on YouTube and Instagram. His partnership with Beautiful Destinations helped establish his cinematic aesthetic. Kolder's recognizable editing style—featuring specific transitions, color grading, and pacing—has influenced an entire generation of videographers.

17. Julian Bass - @julbass

Content Type: Visual effects, filmmaking, behind-the-scenes

Self-taught visual effects artist Julian Bass has never completed a film class, yet his work has landed him a Facebook show called "Behind the Screens" that examines visual effects and filmmaking. His content showcases impressive VFX work and reveals the techniques behind his creations. Bass represents the democratization of filmmaking knowledge—proving that with dedication and the right resources, anyone can master professional-level skills and build a career in digital content creation.

18. Karen X Cheng - @karenxcheng

Content Type: Viral video experiments, creative direction

Views: 500+ million

Award-winning art director Karen X Cheng from California has accumulated over 500 million views across platforms. She has a special talent for creating viral videos that blend creativity with technical execution. Cheng's content often features experimental concepts and innovative visual techniques that push the boundaries of what's possible with smartphone cameras and editing apps.

19. Brandon Li - @brandon_l_li

Content Type: Equipment testing, smartphone cinematography, split-screen tutorials

Brandon Li offers an invaluable resource for video creators by testing various equipment and demonstrating what professional-quality footage can be shot with just a smartphone. His signature split-screen videos show both the shooting process and the final result simultaneously, giving viewers unique insight into the creative process. This transparency helps aspiring creators understand that amazing content doesn't always require expensive gear.

20. Peter McKinnon - @petermckinnon

Content Type: Photography, cinematography, editing tutorials

Renowned photographer and filmmaker Peter McKinnon has mastered visual storytelling across platforms. His Instagram serves as a hub for high-quality tutorials, captivating stills, and engaging video content. McKinnon's posts feature practical tips on photography, cinematography, and editing, along with glimpses into his life as a creator. His ability to make complex techniques accessible has inspired a global community of creatives seeking to improve their craft.

FASHION & LIFESTYLE VIDEO CREATORS

21. Jessica Wang

Content Type: Fashion transitions, outfit showcases, lifestyle

Fashion creator Jessica Wang has perfected the art of seamless transitions in her Reels. She blends fashion with visual storytelling, using smooth transitions and eye-catching visuals to showcase outfits and lifestyle tips. Wang's focus on polished, high-quality production makes her content stand out in a crowded fashion creator space. Her work demonstrates that technical execution matters just as much as the subject matter itself.

22. Hermon & Heroda - @being__her

Content Type: Fashion, lifestyle, disability awareness

UK-based deaf twins Hermon and Heroda use their Instagram to post fashion and lifestyle content while raising awareness for people living with disabilities. Their eye for style, passion for travel, and charming personalities have led to collaborations with British clothing brand F+F and features in Vogue UK. They've even interviewed stars like Michael B. Jordan. The twins' success demonstrates how authentic representation and unique perspectives can create opportunities in the fashion and lifestyle space.

FITNESS & WELLNESS VIDEO CREATORS

23. Joe Wicks - @thebodycoach

Instagram Followers: 4.5 million

Content Type: Fitness training, nutrition, healthy recipes

Fitness trainer Joe Wicks has built a massive following by making health and fitness accessible to everyone. His Instagram features workout videos, nutrition tips, healthy meal ideas, and transformation stories from satisfied clients. During the pandemic, Wicks became a hero to parents worldwide with his PE lessons for kids. His mission to make everyone fitter and healthier resonates with millions seeking better physical health and lifestyle transformation.

COMEDY & ENTERTAINMENT CREATORS

24. Seth Phillips - @dudewithsign

Instagram Followers: 7.4 million

Content Type: Picture-based comedy, social commentary

Seth Phillips, known as "Dude With Sign," creates socially-relevant comedy content featuring him standing in public places holding cardboard signs with wittily-phrased opinions on everyday issues. Simple yet effective, his content has earned him nearly 8 million followers, making him one of the most popular Instagram creators focusing primarily on picture-based content. Like many great comedians, Phillips finds funny takes on prominent social issues, making his content highly relatable while stimulating engaging debates in his comments sections.

NICHE & SPECIALTY CREATORS

25. JiffPom - @jiffpom

Instagram Followers: ~10 million

Content Type: Pet content, lifestyle

Pomeranian dog JiffPom has nearly 10 million followers thanks to funny and cute reels, photos, and stories showcasing everyday life. The owners remain unknown, but their consistent posting of fresh, original content featuring Jiff in various outfits and situations keeps dog lovers engaged. JiffPom even has his own clothing line, differentiating the account from other pet influencers. Pet accounts prove that authentic, adorable content can build massive audiences.

26. Nabela Noor - @nabela

Instagram Followers: 2.3 million

Content Type: Home design, beauty, lifestyle

Nabela Noor challenges society's beauty standards through her lifestyle brand Zeba and her mission to "redefine beauty one post at a time." She focuses on video-based content showcasing home designs, family life, and beauty tutorials. Through her brand @nabelanoorhome, she demonstrates creative interior design ideas. Partnerships with NARS Cosmetics, Sephora, GlamGlow, and Anastasia Beverly Hills showcase her influence in the beauty space. Nabela's authenticity and consistent content creation make her one of the most successful female influencers on Instagram.

27. Matti Haapoja - @mattihaapoja

Filmmaker and YouTube content creator whose Instagram provides filmmaking techniques, gear recommendations, and creative storytelling. His posts balance educational content with personal projects, offering an inside look at his creative journey for both technical advice and artistic inspiration.

28. Alen Palander - @alenpalander

Toronto-based creative director and photographer with a minimalist aesthetic. His Instagram features striking imagery highlighting clean lines, balanced compositions, and thoughtful design. Shares insights into workflow and techniques, providing practical advice on photography and video production.

29. Oliver Astrologo - @oliverhl

Travel videographer whose work takes viewers' breath away with spectacular footage from around the planet. His Instagram serves as a virtual teleportation device, making travel accounts among the most popular categories on the platform through stunning visual storytelling.

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