The nail art influencer ecosystem in 2025 continues to flourish as a creative powerhouse in the beauty industry. With nail art becoming a mainstream form of self-expression, these artists are driving trends, launching brands, and transforming the way we think about manicures. This comprehensive analysis covers verified top performers across all tiers, from mega-influencers to rising specialists.

MEGA-TIER INFLUENCERS (1M+ Followers)

1. Karolina Matuszewska - @matuszewsk.a - 1.7M followers

Poland-based nail artist who has become one of Europe's most influential voices in nail art. Specializes in NEONAIL products and creates trend-setting designs that blend elegance with innovation. Known for her signature minimalist-meets-maximalist aesthetic that has captivated millions across Instagram. Her content features professional tutorials, product collaborations, and aspirational nail designs that resonate with both beginners and professionals.

2. Mira - @miralina_nails - 1.8M followers

Celebrity nail artist and content creator for VBeauty Pure with a massive following. Known for ASMR-style nail content that has racked up millions of views. Creates viral gel designs and innovative techniques that set trends across the beauty industry. Her authentic approach to product reviews and relatable content has made her one of the most trusted voices in nail art. Works with major beauty brands and regularly features seasonal collections.

3. Devin Strebler - @nailz_by_dev - 1.4M followers

NYC-based nail artist and owner of NailzByDevShop, known for nostalgia-themed designs that resonate deeply with millennial and Gen Z audiences. Creates intricate nail art featuring pop culture references, cartoon characters, and throwback designs. Her online shop offers custom press-on nails, making her artistic vision accessible to followers worldwide. Known for her ability to capture cultural moments and translate them into wearable nail art.

4. Tino Vo - @vo.tino - 1.3M followers

Springfield, Missouri-based nail art designer who has built a loyal following through consistent quality and unique product offerings. Specializes in creating innovative nail designs that push boundaries while remaining wearable. Known for educational content that helps aspiring nail artists improve their techniques. Has successfully launched a product line that serves both professionals and enthusiasts.

MACRO-TIER INFLUENCERS (500K-1M Followers)

5. Karolina Mejza - @_mejzi - 512K followers

Poland-based nail artist who represents the European aesthetic in modern nail art. Known for sophisticated, editorial-quality designs that showcase technical precision. Creates content that appeals to both fashion-forward individuals and nail professionals seeking inspiration. Her work has been featured in numerous beauty publications and brand campaigns.

6. Betina R. Goldstein - @betina_goldstein - 396K followers

CHANEL's official nail artist based in Los Angeles, known for sculpted manicures that balance experimental creativity with timeless elegance. Works with A-list celebrities including Zoë Kravitz, Margot Robbie, Nicole Kidman, and Bella Hadid. Founder and designer of Doublemoss Arte, a line of professional nail art tools and jewelry. Her miniature nail art creations often go viral, featuring everything from tiny cigarettes to intricate food designs. Known for her reverse French manicure technique and ability to create wearable art that photographs beautifully.

7. Stephanie Stone - @stephstonenails - 192K followers

Hollywood-based nail artist who works with major stars like Michelle Monaghan and partners with industry giants OPI and Sally Hansen. Known for her red carpet-ready designs and ability to create camera-perfect manicures. Her content showcases the behind-the-scenes world of celebrity nail artistry while providing accessible tips for everyday wearers.

8. Mei Kawajiri - @nailsbymei - 348K followers

Japanese nail artist based in NYC, originally from Kyoto, who has revolutionized 3D nail art. Known for intricate handmade stiletto nails featuring everything from anime characters to miniature pastries. Works with high-profile clients including the Hadid sisters, Dua Lipa, Ariana Grande, and Cardi B. Her designs have graced the Met Gala, Oscars, and major fashion runways including Balenciaga and Givenchy. Charges $200+ per session and operates on a referral-only basis due to high demand. Her work represents the perfect fusion of Japanese kawaii culture and New York edge.

ESTABLISHED VOICES (100K-500K Followers)

9. Analysse - @nailsxanalysse- 181K followers

LA-based licensed manicurist known for bold color combinations and experimental nail art. Creates content that encourages followers to step outside their comfort zones with vibrant, eye-catching designs. Her approach combines professional technique with playful creativity, making nail art feel accessible and fun.

10. Anoushka Anastasia - @anouskaanastasia - 544K

London-based self-taught nail artist who has become known for her miniature designs with the tagline "...but made it mini." Specializes in creating incredibly detailed micro nail art, from gingerbread houses that actually light up to intricate seasonal designs. Her work showcases extraordinary attention to detail and has earned features across major beauty publications. Founder of Anoushka Anastasia Academy.

11. Jessica Washick - @jessicawashick - 104K followers

Nail Artist and Design Director at Nike, bringing a unique intersection of athletic brand aesthetics and nail artistry. Her position at one of the world's most iconic brands gives her work a distinctive edge, blending street culture with professional nail technique.

12. Rose B - @rosebnails - 82K followers

Miami-based expert in acrylic designs with artistic twists. Known for encapsulated glitter techniques and hand-painted roses that have become her signature. Creates tropical-inspired designs that reflect Miami's vibrant culture while maintaining technical excellence. Popular for her detailed tutorials that help aspiring nail artists master complex techniques.

RISING STARS & SPECIALISTS (50K-100K Followers)

13. Nina - @ninanailedit - 88K followers

Boston-based mom, nail artist, educator, and CEO of Scratch It (formerly GoScratchIt). Represents the entrepreneur side of nail artistry, building a business while creating educational content. Known for relatable posts that show the reality of balancing motherhood with creative business ownership. Offers courses and products for aspiring nail techs.

14. Nails Fascination - @nailsfascination - 391K

Curates viral nail art trends alongside original creations, serving as a hub for nail inspiration. Features a diverse range of styles from minimalist to maximalist, making their account a go-to resource for discovering new techniques and trends.

15. Julissa - @julissabeauty_ - 66K followers

Tucson-based artist focusing on hand-painted whimsical nails and pedicures with seasonal themes. Creates content that celebrates creativity and self-expression through nail art. Known for her approachable teaching style and affordable designs that inspire followers to try DIY nail art.

EDITORIAL & CELEBRITY SPECIALISTS

16. Naomi Yasuda - @naominailsnyc - 211K

Big Apple creative who has worked with Madonna, DJs, and fashion models. Featured in Balmain and MAC campaigns, bringing nail art to high-fashion advertising. Known for her ability to create editorial looks that photograph beautifully while pushing artistic boundaries.

17. Heynicenails - @heynicenails - 108K

Virginia and Donne, a sister duo blending style, technique, and taste. Known for Keith Haring-inspired nails and chrome finishes that have become trend-setting looks. Their collaborative approach brings double the creativity, resulting in unique designs that stand out in the crowded nail art space.

18. Madeline Poole - @mpnails

Editorial manicurist for Vogue, known for minimalist style on celebrities and models. Represents the "less is more" approach to nail art, creating clean, sophisticated looks for high-fashion editorials. Her work proves that nail art doesn't always need to be elaborate to make an impact.

19. Melanie Graves - @overglowedit

Beauty guru offering DIY nail tips and product recommendations. Known for honest reviews and accessible techniques that help followers achieve salon-quality results at home. Her content bridges the gap between professional artistry and home manicures.

20. Lady Fancy Nails - @ladyfancynails

Eda and Anna, another successful sister duo known for collaborative, creative nail designs. Their partnership results in innovative techniques and trend-forward designs that capture attention across social media.

INNOVATIVE CREATORS & TRENDSETTERS

21. Chaun Legend - @chaun_legend

Known for intricate designs that can take up to 8 hours to complete. Creates luxury nail art that matches designer bags and high-fashion accessories. His meticulous attention to detail and commitment to perfection has earned him a reputation as one of the most skilled nail artists in the industry.

22. Park Eunkyung (SPark) - @sparknails

Owner of Unistella nail salon in Seoul and creator of the viral shattered glass nail design that swept Instagram. Works with celebrities including Bella Hadid and Karlie Kloss. Represents the K-beauty approach to nail art, blending technical innovation with aesthetic perfection.

23. Miss Pop - @miss_pop

Works backstage at NYFW creating bold editorial looks for runway shows. Known for her ability to work under pressure and create cohesive nail looks that complement designer collections. Her backstage access provides followers with insider views of the fashion industry.

24. Hang Nguyen - @hangovernailedit

LA-based nail artist known for designs inspired by pride, politics, and brand collaborations. Uses nail art as a medium for social commentary and self-expression. Her bold approach to incorporating meaningful messages into nail designs has earned her a dedicated following.

25. Gracie J - @graciejnails

Trailblazer for textural, 3D designs with jewels and rhinestones for high-fashion editorial work. Known for pushing the boundaries of what's possible with nail embellishments. Her maximalist approach to nail art creates show-stopping looks that dominate fashion editorials.

Why These Influencers Matter

The nail art industry has exploded on social media, with these influencers leading the charge in transforming manicures from simple beauty maintenance into a legitimate art form. They've democratized nail artistry by sharing techniques, reviewing products, and creating accessible tutorials while simultaneously elevating the craft to high-fashion status.

These creators represent diverse styles—from minimalist elegance to maximalist 3D creations, from affordable press-on nails to luxury custom designs. Whether you're a brand looking to collaborate, an aspiring nail artist seeking inspiration, or simply someone who loves beautiful nails, these 25 influencers are shaping the future of nail art in 2025.

Their combined reach extends to tens of millions of engaged followers who trust their recommendations, recreate their designs, and participate in the vibrant nail art community they've built across Instagram and beyond.

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