In 2025, the top entrepreneur creators on Instagram are NOT the “look at my car” era anymore. The new wave is operators, thinkers, deal-makers, and business educators who’ve built real revenue off-platform — and now use Instagram as a top-of-funnel distribution engine. These creators drive high intent: courses, cohorts, books, newsletters, private equity vehicles, SaaS, small business acquisitions, community products.

Below are 25 global voices to watch.

MEGA-TIER (1M+)

1. Alex Hormozi — @hormozi — 10M+

Co-founder of Acquisition.com, investor in founder-operated businesses. Teaches price psychology, value stacking, and “make the product better” vs “hack the funnel.” Converts extremely well for operators and CEOs. Brand collabs must be merit-based — his audience is allergic to hype.

2. Gary Vee — @garyvee — 10M+‍

Investor, agency founder, and media empire builder. Drives the “patient brand building” philosophy — long game over short-term arbitrage. Converts most strongly on mindset + marketing. Very collaboration-friendly if the brand aligns with authenticity.

3. Grant Cardone — @grantcardone — 4M+‍

Built a real estate empire and 10X brand. Polarizing? yes. But he has strong sales + money mindset pull. Converts well for real estate, sales, investing, deal flow content. Audience likes “bigger play” energy.

4. Iman Gadzhi — @imangadzhi — 4M+‍

Agency model and creator-led education. Built the “own your time, leave the matrix” positioning. Strong pull with young entrepreneurs + location-independent founders. Converts exceptionally for agency tools + software.

5. Jay Shetty — @jayshetty — 18M+

Former monk turned global author + podcaster. Sells identity and emotional mastery as the foundation of business success. Converts well for wellness brands, books, coaching, self-mastery ecosystems.

MACRO-TIER (500K–1M)

6. Leila Hormozi — @leilahormozi — 1.1M‍

Operator, hiring, comp philosophy, culture architect. Her POV is deeply execution-first. Converts for leadership, HR-tech, operations software. She attracts founders who want scale, not dopamine.

7. Jasmine Star — @jasminestar — 700K+‍

Personal branding + content strategy + platform growth. Ex-photographer turned SaaS co-founder. Converts strongly for marketing tech, content tools, and creative business software.

8. Codie Sanchez — @codiesanchez — 800K+‍

Queen of boring businesses. Turns laundromats / car washes / vending machines into wealth vehicles. Converts best for SMB tools, M&A platforms, local business infra.

9. Marie Forleo — @marieforleo — 600K+‍

Evergreen business educator, NYT bestselling author. Built “Everything is Figureoutable” from idea → global movement. Converts strongly for course platforms, creator education, business automation.

10. Jenna Kutcher — @jennakutcher — 900K+

Built a lifestyle-first entrepreneurship empire. Known for intimacy and personal groundedness. Converts well for personal brand products, DTC, feminine-first entrepreneurship.

ESTABLISHED VOICES

11. Steven Bartlett — @stevebartlettsc — 400K+‍

Founder of “Diary of a CEO” — one of the most commercially successful creator-led media IPs. Converts for B2B, mental performance, and SaaS used by founders.

12. Nik Sharma — @abrowntable — 300K+‍

DTC operator and investor. Shares tactical breakdowns of brand growth. Converts extremely well for DTC infra, CRO tools, email + retention platforms.

13. Sahil Bloom — @sahilbloom — 900K+

Ex-VC and one of the strongest operator-thinkers in the creator economy. Breaks down wealth building, business psychology, capital allocation, and mental models into digestible frameworks. Converts extremely well for business tools, investing platforms, and knowledge products. Represents the new “traditional finance → creator → fund” flywheel era.

14. Sam Parr — @thesamparr — 58K+‍

Co-Founder of The Hustle. Extremely strong in deal analysis + business model thinking. Converts for newsletter infra, media tools, creator monetization platforms.

15. Ali Abdaal — @aliabdaal — 300K+

Doctor → creator → CEO. Teaches productivity + systems + business leverage. Converts very strongly for creator economy + course infra + knowledge work tools.

16. Justin Welsh — @thejustinwelsh — 300K+‍

$5M+ one-person business. Blueprint for “lean solo founder” identity. Converts for solopreneur stacks, scheduling tools, cohort products.

17. Chris Do — @thechrisdo — 600K+‍

Designer-educator. Teaches pricing, positioning, business model power. Converts best for designer tools, agency software, education.

18. Noah Kagan — @noahkagan — 200K+‍

Founder AppSumo, author “Million Dollar Weekend.” Very tactical experiments → revenue frameworks. Converts strongly for SaaS discovery, bootstrap tooling.

19. Mel Robbins — @melrobbins — 11M+‍

Peak performance coach. Known for tactical mindset shifts. Converts best for wellness-business hybrids + self-improvement products.

SPECIALISTS & NICHE EDUCATORS

20. Dan Koe — @thedankoe — 1.7M

Philosophy-forward, self-concept + identity design + business. Converts strongly for high-ticket knowledge economy tools.

21. Patrick Dang — @patrickdangofficial — 7K+‍

B2B sales educator — pipeline, lead gen, closing frameworks. Converts well for CRM, sales automation, outbound tools.

22. Erika Kullberg — @erikakullberg — 5.4M‍

Lawyer who makes legal + money literacy simple. Converts best for finance apps, legal templates, compliance tools.

23. Tori Dunlap — @herfirst100k — 2.1M‍

Money educator for women. Converts strongly for fintech, budgeting, financial literacy products.

24. Vanessa Lau — @vanessalau.co — 300K+‍

Online business strategist. Her transparency around burnout and rebuilding drives massive audience trust. Converts for creator-operating systems.

25. Alex Cattoni — @alexcattoni — 23K+

Copywriter + founder of Copy Posse. Converts strongly for messaging tools, copywriting platforms, and creator education.

‍