# Sell your products from Instagram DMs

Send people who comment straight to your SuperProfile product page, and follow up if they have not bought.

[Start for free](https://superprofile.bio/signup)

## How it works
- **Trigger:** A keyword comment, Story reply, Live comment or DM
- **The DM:** Buttons can open one of your published SuperProfile products (payment pages, courses, webinars, 1:1 sessions, Telegram communities, locked content, lead magnets), your store or your referral link
- **Then:** Follow-ups can run when the product was or was not bought, when the link was not clicked, or when there is no reply
![DM thread with a button to a course and a follow-up message for someone who did not buy, sent after 6 hours](https://superprofile.bio/seo-img/use-case-sell-products.webp)

Sample data. The first DM opens your product from a button; if the person does not buy, a follow-up can go out later.

## How do I set it up?

1. Publish the product on SuperProfile (course, digital product, webinar, 1:1 session, Telegram community...).
2. Create an automation and add a button that opens the product.
3. Add a follow-up for people who did not buy, for example after a few hours.
4. Publish and mention the keyword in your Reel or Story.

## Can an AI assistant set this up?
Yes. Connect the [SuperProfile MCP server](https://superprofile.bio/mcp) to Claude, ChatGPT or another assistant and ask: “Create an automation for my next Reel: when someone comments COURSE, DM them my course page, and follow up after 6 hours if they have not bought.” A new automation starts as a draft you review before it goes live. [Auto-DM with an AI assistant](https://superprofile.bio/mcp/instagram-auto-dm).

## Things to know
Meta's messaging windows and rules apply to all messages; follow-ups run within 23 hours of the person's message, inside Meta's messaging window. Auto-DM on Stories and Lives, ask-to-follow, email collection and follow-ups need a paid plan; see [superprofile.bio](https://superprofile.bio/) for plans.

## Frequently asked questions

### Why not just put the link in my bio?
A DM reaches the person at the moment they showed interest, and a follow-up can remind people who did not buy.

### Can the DM link to my own checkout?
Yes. Buttons open your SuperProfile product, where the buyer pays.

## More Auto-DM use cases
- [Instagram auto DMs: how Auto-DM works](https://superprofile.bio/auto-dm)
- [All Auto-DM use cases](https://superprofile.bio/auto-dm/use-cases)
- [Instagram comment automation: send a DM when someone comments](https://superprofile.bio/auto-dm/use-cases/comment-to-dm)
- [Grow followers with a follow request in the DM](https://superprofile.bio/auto-dm/use-cases/grow-followers)
- [Collect emails from Instagram comments and DMs](https://superprofile.bio/auto-dm/use-cases/collect-emails)
- [Automate Facebook Messenger replies](https://superprofile.bio/auto-dm/use-cases/messenger)

Last updated 16 October 2026.

Source: https://superprofile.bio/auto-dm/use-cases/sell-products