# Qualify Instagram DM leads automatically

Enquiries get buried between fan messages. Lead Qualifier reads new Instagram DMs asking about what you sell, answers from what you've told it, asks your own qualifying questions, and sorts each lead Hot, Warm or Cold — so you spend your time on the ones worth it.

[Start for free](https://superprofile.bio/signup)

## What it does
![Open lead card marked Hot: summary, phone, email, what the lead said, rules met and a Reply on Instagram button](https://superprofile.bio/seo-img/lead-qualifier-lead-card.webp)

Sample data. An open lead card: what the lead told SuperAI, why it was sorted Hot, the control to move it to Warm or Cold, and buttons to reply on Instagram or WhatsApp.

- Reads new Instagram DMs that are genuine enquiries about what you sell or offer, staying quiet for fan messages, brand collaboration DMs (Brand Collab handles those separately) and anything that isn't an enquiry
- Answers from what you've told it — a short About description, the price, how-to-buy and location facts you set, and anything leads have asked before that you've since answered — and asks your own qualifying questions
- Collects a name, email or phone number, always asking first
- Sorts each lead Hot, Warm or Cold by rules you write in your own words, with an email alert when a Hot lead lands (if alerts are on and your SuperProfile account has an email)
- Logs a new question it can't answer once, for you to fill in, without stopping the chat; it hands the whole conversation back to you only when it hits something it can't handle itself, such as a direct request to talk to a person, or the moment you reply yourself

## How do I turn it on?

1. Open [Auto-DM](https://superprofile.bio/auto-dm) with your Instagram professional account connected, go to the Must-haves tab and open Lead Qualifier.
2. About you: SuperAI drafts a short description from your Instagram bio, website and recent captions for you to check and edit.
3. Chat: set the price or price range, how people buy or book, and where you are — or withhold any of the three and it will say it'll check with you instead — plus who counts as a qualified lead, your own qualifying questions and what contact details to collect.
4. Review, then turn it on. New enquiries start chatting from this account; you can connect more than one.

## What it leaves to you

- Deciding whether to take on a lead, and closing the sale
- Questions your saved knowledge doesn't cover yet, such as custom pricing or availability for one person
- Replying yourself: the moment you do, Lead Qualifier steps back for that chat

## Frequently asked questions

### What does SuperProfile's Lead Qualifier do on Instagram?
It reads new Instagram DMs that are genuine enquiries about what you sell or offer, answers from what you've told it, asks your own qualifying questions, and sorts each lead Hot, Warm or Cold. A new question it can't answer is logged once for you to fill in, without stopping the chat; it hands the whole conversation back to you only when it hits something it can't handle itself, or the moment you reply yourself.

### Which plans include Lead Qualifier?
Lead Qualifier is part of SuperProfile's paid Creator plan, live for every paid creator since 4 Nov 2026 (was beta-only before). It handles up to 25 finished and qualified leads per creator per month; leads who drop off, or chats a creator takes over themselves, don't count against that limit, and once the monthly limit is used new enquiries go to the creator's normal inbox instead until it resets.

### Does it collect contact details?
Yes — a name, email or phone number, always asking first.

### Can it say things I haven't told it?
It only answers from what you've set up: a short About description, the price/how-to-buy/location facts (each optional to withhold), and anything leads have asked before that you've since answered. A new question outside that is logged once for you to fill in — it isn't guessed at.

### How are leads sorted Hot, Warm or Cold?
By rules you write yourself, in your own words — for example how close someone is to buying, or a budget they mention. Each lead's card shows which of your rules they met, and you can move a lead to another category yourself. Hot leads also trigger an email alert, if alerts are on and your SuperProfile account has an email.

### Can I run Lead Qualifier and SuperAI together on the same account?
No — only one AI can run in a chat. Lead Qualifier can't run on an Instagram account where SuperAI is already replying to DMs there.

### Does it reply to brand collaboration offers too?
No — that's [Brand Collab](https://superprofile.bio/auto-dm/use-cases/brand-collab), a separate automation. Lead Qualifier is for enquiries about what you sell, not paid collaboration offers.

## More from Auto-DM

- [Instagram comment moderation](https://superprofile.bio/auto-dm/use-cases/comment-moderation)
- [Brand collab DMs: spot paid deals](https://superprofile.bio/auto-dm/use-cases/brand-collab)
- [Instagram DM menu, ice breakers and Story mention replies](https://superprofile.bio/auto-dm/use-cases/instagram-dm-menu)
- [Auto DM without a keyword](https://superprofile.bio/auto-dm/use-cases/reply-without-keyword)
- [Instagram and Messenger auto DMs](https://superprofile.bio/auto-dm)
- [Instagram scheduler](https://superprofile.bio/products/instagram-scheduler)

Last updated 4 November 2026.

Source: https://superprofile.bio/auto-dm/use-cases/lead-qualifier